Lawrence Cramer has over 25 years of experience in marketing, advertising, and design. For the last decade he has focused on the web, his key interests being dynamic web design, development, and e-commerce. He has written numerous articles on these subjects for regional business publications and for the Adobe Developer Center. He speaks at web development conferences and teaches college courses on several Adobe products. Lawrence is an Adobe Community Expert, the CEO of Application Dynamics Inc., and the founder of Cartweaver.com. When he's not in front of a computer screen, you'll find him and his wife of 30-plus years behind the handlebars of a sport touring motorcycle seeing the sights of the Pacific Northwest.

Canadian

By 2007, 77% of internet users over the age of 13— about 131.3 million people—will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

$ 105.95

Order Nbr
02NYL555

4.0 Hrs
1 CD